AGENCY CREATIVE LEAD
The launch of MWVerse coincides
with the Cannes Lions International Festival of Creativity.
The MWVerse experience is designed to change that lack of accessibility and experience, with the first application being this year’s Cannes Lions festival, where a selection of the agency’s top campaigns are explored in virtual, branded rooms and experienced through the eyes of the agency teams that created them and the clients that supported them.
“They can experiment with it, host meetings, share content, invite their teams. It can be customized as needed. Experiment with new technologies and partners in order to democratize creativity. "
- Elav Horwitz, senior vice-president and global innovation director at McCann Worldgroup
IN EXPERIENCE PLAY